Motorcycle Anatomy
+ Three Main types

Poster Project by Kali Knudson

1. Inspiration

This poster was inspired by a book my dad owns, called "Classic Motorcycles". It's a book on everything in the motorcycle world - the culture, riders, evolution, different types, anatomy, brands, and catalogs of motorcycles. I chose to focus on presenting the anatomy and three of some of the main types of motorcycles.

2. Moodboards

Next, I developed three different moodboards to reflect styles I could use to present this information. I ended up choosing to go with a mix of both the first and second boards, with the simplicity in color scheme in the first one and the wavy lettering in the second.

clean/modern/simple

funky 60s/70s

classic 20s gold

3. Mockup

This step involved sketching rough mockups of what I thought the project might look like. My three ideas were a stop motion film illustrating motorcycle anatomy, toy boxes that illustrated a few different types of motorcycles, and an interactive poster that illustrated both. I chose to go with the poster, sketch shown on the right, and to make an interactive physical version as my final project.

4. Iteration I

This was the stage when I decided that my poster would be interactive in the anatomy section by creating magnetic pieces that viewers would be able to move around to help understand how they fit together. I designed the top motorcycle, and the other four were created using "Image Trace" in Illustrator to create a tricolor effect and make them look like illustrations.

5. Iteration II

This was where the largest shift in design happened. For this iteration, I knew I wanted to change the color palette to be more clean and simple. I decided to narrow the featured types of motorcycles down to three and to illustrate them all myself to have a more cohesive design. I also wanted to have a late 60s/early 70s vibe with the styling on the anatomy pieces, the racing stripes on the left, and the fonts, which were historically used in that era.

6. Refining - other iterations

These are some of the different iterations in the style as the one above, leading up to the final poster project. These iterations were focused on refining the lettering and how to style the top and bottom. I finally decided to get rid of the blue lines and simplify it down to just the black lettering, and to put the lettering below the bikes in a humanistic wavy style, matching the top and framing the poster well.